Overview and Background

Nintendo's highly anticipated Switch 2 console officially launched on June 5, 2025, with buyers in various global regions already acquiring the device as midnight sales commenced. The console is priced at $449.99 in the United States, but resale prices have surged, with listings on platforms like eBay and Mercari reaching up to $849. As demand is expected to exceed supply, Nintendo has implemented measures to combat scalping, including limiting preorders to one unit per account and requiring specific purchasing criteria.

Key Facts

• Pre-launch, Nintendo received 2.2 million pre-order applications in Japan, indicating unprecedented demand.
• Retailers in the U.S. and Europe are experiencing cancellations of preorders due to stock shortages.
• The Switch 2 features improved hardware, including eight times the memory of its predecessor and enhanced online functionality.
• Forecasts suggest Nintendo aims to ship 15 million units in the current financial year.
• While the original Switch sold 152 million units, analysts predict Switch 2 sales could exceed 100 million by 2030.

Launch and Reception

As gamers eagerly awaited the Switch 2, many lined up at stores, particularly in Japan, where lottery systems determined who could purchase the console. Early adopters expressed excitement over the device's larger screen and enhanced graphics, essential for titles like Mario Kart World and Donkey Kong Bananza. Despite the enthusiasm, concerns linger over potential supply chain issues tied to ongoing trade tariffs and whether Nintendo can maintain momentum post-launch.

"The level of demand seems to be sky-high," said Serkan Toto, founder of Kantan Games consultancy.

Retailers are preparing for a rush of sales, although some, like Britain's Game, are working to reinstate canceled orders. Nintendo has acknowledged the challenges ahead, especially with the higher price point compared to the original Switch.

Looking Ahead

The launch of the Switch 2 marks a significant moment for Nintendo, which relies heavily on its gaming revenue. Analysts remain cautious about sustaining sales momentum beyond the initial surge, as the volume of first-party titles available at launch may influence casual gamers' decisions to upgrade. Nintendo aims to strengthen its production capacity and marketing efforts in response to the high demand.