Curation-driven Journalism: Our method with Instorier

Case Story by Ilgaz Fakıoğlu (Co-Founder - Scroli)

At Scrolli, we believe that storytelling is not just about capturing attention but about building structured, meaningful experiences that allow readers to move deeper into narratives. Our collaboration with Instorier has refined this belief into a method: combining curation, scrollytelling, and editorial architecture to create narratives that are accessible, layered, and impactful.

In this article, we share how Instorier strengthens our editorial strategy, how it affects deep engagement metrics, and how curated structures aligned with storytelling arcs like the Freytag Pyramid help us foster richer user journeys.

Journalism in an age of radical uncertainty

We are living through a period marked by radical uncertainty. Global media structures are fragmenting, financial resources are shrinking, and traditional journalism models are losing ground. In this environment, producing content alone is no longer sufficient. Journalism must rethink its purpose and operations at the core level.

The rise of multi-disciplinary studio publishers shows that future resilience will depend on maintaining strong ties between editorial creativity and product technology. Studios that can integrate these elements without losing editorial identity will lead the next generation of publishing. Strategic partnerships with technology-focused platforms have become essential in building sustainable, adaptive models.

At Scrolli, we recognize that the future of journalism lies not in faster production, but in creating deeper meaning, stronger narrative depth, and lasting media impact. Our collaboration with Instorier reflects this commitment.

Building structured narrative flows: Curation meets Freytag

One of the primary ways we integrate Instorier into our editorial work is by aligning curated content with traditional storytelling arcs, particularly the Freytag Pyramid. In classic storytelling, the narrative follows a progression from exposition to climax to resolution. In digital journalism, this flow is often disrupted by fragmented formats and uneven pacing. Instorier allows us to restore narrative order through a curated, controlled approach.

Map journeys anchor stories spatially, offering readers geographical context and enhancing the "rising action" phase of narratives.
3D GLB models introduce interactive depth at key points, reinforcing the story’s climax through tangible, visual experiences.
Vertical galleries act as natural transitions between narrative phases, offering structured visual breaks that maintain momentum without diluting depth.

The metrics behind immersion

Our integration of curated storytelling structures has directly impacted our session analytics. Longform and thematic Scrolli stories consistently achieve session times nearing 10 minutes, a notable benchmark in a media landscape where fleeting engagement is common.

Scroll depth, another critical indicator, has also improved significantly. Readers engage more deeply, moving systematically through curated layers rather than skimming surface-level information. Each curated block acts as an invitation to continue exploring.

At Scrolli, deep metrics like session time and scroll depth are not side effects but primary editorial KPIs. We measure success not by traffic alone but by how well each story sustains reader engagement across its full arc, from introduction to resolution, without friction.

Instorier as a strategic partner

In a media environment where breaking news is losing dominance, journalism must create lasting value. It must reconnect with its foundational instincts: curiosity, research, critical inquiry, and combine them with storytelling techniques that favor depth over immediacy.

The focus must shift from sensationalism to quality, from speed to understanding. This is why we see Instorier not as a technical vendor, but as a strategic partner. Their philosophy of structured, curated storytelling aligns closely with our editorial mission.

Working with Instorier allows us to build story models that respect complexity, promote understanding, and offer audiences more than surface-level narratives. It is a partnership built not around trend-chasing, but around creating intelligent, immersive journalism.

Our Featured Showcase

At Scrolli, our work with Instorier has helped us create storytelling experiences that combine structured curation, visual depth, and immersive exploration. Here are some of our key projects that reflect this approach: